REGIO AKTIV – Corporate design for an initiative to promote integration into the labor market

With the REGIO AKTIV project, the state of Saxony-Anhalt is placing greater emphasis on the regional implementation of labor market programs, giving districts and independent cities more freedom to shape their own approaches. The aim is to improve the employability and labor market integration of disadvantaged people and to improve young people's access to vocational training. Special orientation and counseling services are being used to focus more on individual and family-related support.

The challenge was to create a corporate design that is simple, flexible, and robust in everyday use, but at the same time combines the desired high design quality with strong recognizability, even when people with different levels of expertise use the design on different media. In addition to the main logo, there is also a customized version for each district.

The abstract bracket, as an essential image symbol and key visual, stands for the supra-regional coordination of the “Regio Aktiv” project, but is also a stylized focus limiter, like in a camera viewfinder. Together with the claim we developed, “Focus on people”, it emphasizes that individuals are at the center of all measures. With the help of bright, vibrant colors—with special attention paid to accessibility—a lively and appealing corporate design was created that is enjoyed by all involved.