Corporate design, website and information media for Zukunftszentrum Berlin.

Under the motto "Shaping Digital Working Worlds", the Zukunftszentrum Berlin supports companies from all sectors with digital and demographic change. The Federal Ministry of Labor and Social Affairs (BMAS) initiated the Future Centers to support small and medium-sized enterprises in the digital transformation. In the process, future-proof and innovative work and learning processes are developed together with and in the companies, leading to very concrete solutions and applications. We were hired by Zukunftszentrum Berlin during the founding phase to implement its corporate design, a complex website and various other media.

For the logo, we developed a figurative sign that stages the letter Z in technical-looking lines that also play an essential role in the illustrative language. Together with well-known Berlin motifs, a warm and pleasant color scheme, and various circular elements, the dynamic design line adds up to an independent and distinctive corporate design.

It was a challenge to find a good balance between a modernity corresponding to the theme and the down-to-earthness of the target groups, which are located in large parts of small and medium-sized Berlin companies.

The website was programmed with the content management system (CMS) Wordpress and contains many complexly built modules and automations, which link content and offer target group specific solutions on different subpages. In addition, the website is constructed in such a way that it can be successively expanded and modules are activated as soon as sufficient content has been added.

COOPERATION: Sebastian Brümmer and Sören Schumann (programming)

Translation: deepL.com

Zukunftszentrum Berlin Webpage