one two – Personal Fitness Training

one two – Personal Fitness Training is aimed at those who are inactive gym members – or just never make it out of the hustle and bustle of everyday life to find sufficient time for the gym. With an expert coach who provides home visits, it’s now feasible for many to commit to doing something for their health and well-being for the first time. A service that was previously only available for elite circles becomes affordable with one two. Beginning with finding a brand name, we were asked to complete the brand concept and design.

With a new visual appearance, one two announces a struggle against our inner weaknesses, in a few easy steps – one, two! Reaching goals and working in a team are the core components of Personal Training and are built into the name and corporate design of one two.

The collaboration began with the task of finding both a name, and a concept for strategic positioning. From there, we developed and implemented a logo, stationery, website, flyers and a guerrilla campaign.

Assistance with conception and text:
Jasper Hugo Grote