Tempelhof-Schöneberg location campaign or the Green Stag

According to the motto - "Short paths to the future", Tempelhof-Schöneberg business locations are joining forces with the Tempelhof-Schöneberg district office to form a local alliance. In doing so, they are putting the focus on ecological business and innovative projects for the future. The Green Deer Charter is a voluntary commitment and ensures greater visibility of sustainability issues and commitment in the district.

The idea of a joint marketing alliance, which is also visually visible through an umbrella brand, was developed in three workshops with representatives of the individual locations and networks.

This resulted in eight guiding principles that are intended to inspire, motivate and encourage entrepreneurs on their own personal path to greater sustainability. Eight guiding principles that offer space for exchange and synergies. Visually, the stag, the heraldic animal of Tempelhof-Schöneberg, accompanies the initiative with antlers made of networked lines. The corporate design was developed on the basis of the design of the city of Berlin and optimized for barrier-free use.

Together with Caroline Oelsner (conception) and Stefanie Urbach (conception, editing), a flyer was created for the guiding principles with the call for participation and a brochure in which different companies in the district were portrayed and their contribution to the district presented. The website, which fits into the framework of the corporate design and technical specifications of the city of Berlin, provides information about news and events, but also offers the option of joining the charter directly and contacting the team that manages the charter.

All media have been implemented barrier-free and have been approved by the Commissioner for Accessibility of the City of Berlin.

Cooperation: Carolin Oelsner Stefanie Urbach

Translation: deepL.com

Grüner Hirsch Webpage