FALKE – Responsive Newsletters

FALKE is committed to significant quality. The company has been a producer of fashion for more than 100 years. Above all, Falke today makes stockings and socks of strikingly high quality. There are Falke flagship stores in a number of the most exciting European metropoles. The e-magazine of the brand is one of its central mediums for communicating its image, touching on interesting places and stories of these cities, and inviting the visitor to take a virtual discovery tour.

The newsletter of the e-magazine has been popular for many years. However, over the recent period, its technical basis has become slightly outdated. We were commissioned with a redesign, so that the newsletter could be suitably presented on various different devices. Additionally, the look was to be aesthetically reworked, and modernised.

The design of a newsletter must comply with many technical restrictions – as is no longer the case with many modern websites. We succeeded in creating a “magazine-type” layout with an individualised typography. The end result perfectly met the prerequisite of a high-quality newsletter, free of technical problems on any device. In a visually appealing manner, a short teaser whets the curiosity of the reader, who is then led to the Falke website, where it is possible – alongside exciting stories – to find excellent images by Martin Nicholas Kunz...and, naturally, to discover all the other fine things Falke has on offer.

www.falke.com