CharLe – Corporate Design Relaunch

CharLe is a label for comfortable and timeless clothing for children from 1-10, and stands for the idea that children's fashion must be functional – but also look good. CharLe focuses on sustainable production, and uses only organic raw materials purchased directly from German and Austrian companies. We were contracted for the re-launch of the corporate design and its implementation for print media.

CharLe consciously focuses on Slow Fashion. Instead of separate summer and winter collections, the label focuses on clothing that is timeless, easily combined and therefore non-seasonal. Central to the corporate design is the figure of the rabbit - a favorite animal among children and a symbol of the nature-loving attitude of the company.

Step by step, the visual relaunch of the brand CharLe was developed in consultation with the head designer Mandy Gebbert. The emphasis lies on the extensive catalogue, which presents the two lines Colourful and Pure as a turnaround book. All media were consistently matched in design and implementation, from the sewn-in labels to the business cards.

Photos: Benjamin Pritzkuleit