City Tours “with bear and heart”

The Bearlin Tourist Service caters to tour operators and international travel groups who want to have Berlin presented with a bit of heart. An international team of suitably trained native speakers rise to this challenge, delivering tours customised for each group of coach tourists. The new company required an appropriate visual appearance in order to stand out from the rest, and establish itself on the Berlin market.

For more than 750 years, the bear has been the living symbol of one of the most exciting and most historic cities in Europe. We have used this personable icon to make a striking, friendly corporate design, which is memorable, fun, and tells a story. Using the symbol we have visually transposed the expectation of a good city tour.

After extensive consulting to establish the right strategic direction, we have conceived the positioning of a young, cheerful company. As part of the general corporate design, we have created illustrations that come in a variety of media, particularly as giveaways.